Podcast Tips “Old Beliefs New Realities”

The pandemic has upset certain old beliefs, especially in the workplace.
The rhetorical phrase “nothing will be the same” will perhaps have the only implementation in the world of work where some dynamics already underway have had a very strong acceleration.

Listen to “Podcat Tips” Old Beliefs New Realities “” on Spreaker.

Podcast transcript

Hello everyone new podcast Tips. I remind you that you can listen to them podcasts on my website www.marcoprincipi.it.

But how many things have changed in the last year, especially in the world of work? Lots of them. If I think only of how smart working was seen before and how it is seen now and also how the relationship with customers and employees by companies was, it has truly transformed everything.

First if we think of some concepts that first seem then it seems that they were only beliefs no it was said it is impossible to have important meetings via computer and therefore in a digital way that his important myths can only be done in person and this thing has been turned upside down.

Now we have seen that with platforms like Zoom, like Skype, it is very easy to make meetings and above all even these myths that have lost a bit of importance because how much time do they waste reading these continuous meetings in which people have to move from one city to another. other to meet. Much simpler much faster. These online meetings.

Another incredible belief that was blown away was that people were not productive if they weren’t in the office.

It is now proven that people can work great thanks to technology from wherever they want and that productivity can always be measured.

So that you work from home that you work from a bar that you work from the beach. I think in the summer your productivity is measurable and that the hours of work do not matter so much but the quality of the work counts.

This, especially in the Italian world, is perhaps still difficult to understand but it is useless to let a person stay 10 hours in the office. And if this person works 3 4 hours, he spends watching social media talking with colleagues.

Perhaps better to measure his productivity by setting goals and then having the person manage time. In my opinion, people are empowered and that the most important thing is in fact much more productive.

It was also thought that even customers would never accept this relationship with those digital companies that customers want to touch things or even have a human relationship with people.

Instead we have seen an explosion of digital commerce that has truly exploded, there has been an incredible increase in online operations and online purchases.

Platforms like Amazon have earned a lot. Many others have been born, perhaps because this is becoming the era of platforms.

Other madness that was madness now we talk about it as madness, but I thought so too, that people would never have paid the full price if something, if sold digitally instead of physically instead it is not so.

Indeed we say that companies selling digitally can make a much more aggressive pricing strategy, especially if they use platforms. I will then explain another podcast to you.

Because then we end users who buy something can find many things at much lower prices than before. So a convenience for us too.

I was saying the changes have been in the relationship with customers, it has been understood the importance of the design of the sites and the usability of the sites.

Having to sell things about products but also services, I think of sites like Fiverr where you come into contact with professionals who have to do some work for us.

It has been understood how important design and also an emotional language are towards this site so we pay much more attention to these things and it is also fundamental the fact that we have developed many chatbots and have enhanced artificial intelligence in such a way that people at any time of day or night will always find answers to their questions.

So the customer journey is really well cared for and is fundamental in today’s world. But also the customer experience, excuse the customer, also the employee experience of a company has changed because it has probably gained more freedom.

It has been understood precisely that one would not say that it is not mandatory to work closed in an office five days a week eight nine ten hours a day but productivity is more important and that perhaps it is better to have your employee analyze the day as he or she wants but also the same offices that were previously places, often dedicated only to work.

Now they will probably already come in many places have been rethought become completely different places of aggregation since a person can work from wherever he wants.

There will be no. Often there are no longer fixed stations but they are often built as meeting places where people can discuss and therefore also have a critical thought and think about new solutions and think about new things.

This whole new world, this whole new digital world frees up a lot of time, a lot of time for people for employees or even for customers so that they can just rethink everything.

And also think about your job to think of new solutions. So I think it is a great thing is that if we fail to treasure the good experiences of this period of good experiences I say I think that the world of work and the experience of us customers will improve a lot. I don’t know what you think but I think so. Thank you all.